Advertising Is Legalized Lying - Ads & Beauty

What is the most effective way to attract people in media? Advertisement. However, some exaggerated ads magnify actual function of product or does not reveal actual effects. Especially, beauty in media is very well visualized and easy to tempt consumers in variety ways.

"Advertising is legalized lying."
by H.G. Wells

Exaggerated Ads Showing Unrealistic Image

Every cosmetic product advertisment show wrinkle-free, no pimple or blemish and no freckle face of models which is totally unrealistic. We should be aware that the product will not achieve the same results as in the ads. For example, in Britain,The Advertising Standards Authority banned two misleading beauty advertisements; Lancome's Teint Miracle foundation and Maybelline's The Eraser. I think if the advertisement is obviously exaggerated or exceed certain limit of regulation and misleads people's perception, the government or nation have to alert its dangerousness to public. Moreover, individuals also need the ability to not believe 100% what it is looked on ads.

 

Side Effect of Diet Pills

Taking doses of diet pills for being looking skinny is a very sweet temptation. The perception of 'proper body,' if influenced wrongly by media, may lead people in serious situation, even death. If the weight can be lost by taking just one pill, it is a miracle. Face it. It won't ever happen. However, many diet pill advertisements do not have enough explanations about side effects or chemicals which may harmful to your body. Therefore, we should be aware of the ingredients in diet pills and not be absolutely dependent on pills, but use as accessibly while exercising. Media shows us only good sides and does not reveal the bad sides.

 

Cosmetic Surgery

Now that we can see all over TV, magazines or the Internet about the cosmetic surgery, we might think it is done easily. Media makes us conform to certain types of beauty such as a high nose or big breasts. We can easily find celebrities who have done cosmetic surgery so that we are less aware of how it is serious. Are we really pursuing and conforming to having the same face and body structure made by media no matter who we are?  According to KoreaBang websites, plastic surgery in Korea is socio-cultural phenomenon. Seriously, South Korea's plastic surgery is hotpotato in Korean culture these days. Check the websites and see how serious the problem in South Korea has and what the netizen talk about it. Next time, I will deal with this social problem in Korea more detaily.

 

Since advertisement industries are attracting people by showing unrealistic images, we should not believe what it is itself on the ads. In short, we need to filter the image on the ads.